Downsizing = Greensizing

When my husband and I made a move across the country to check out a new place and get a new perspective, little did we know that it would turn into a great exercise in greensizing.  In the process of downsizing and choosing a new community in which to live and work, we found ourselves inadvertently reducing our carbon footprint exponentially. I say inadvertently a bit tongue in cheek, as my husband and I have both been working in the green space for decades.  However, our initial choices of a town, apartment, and amenities were instigated by our desire to keep things simple and downsize financially, not to go uber green.  We achieved both in the process. Below is a list of choices we made, and the green benefits we gained along the way.

Location: Small town vs. Big City We like small towns and we like to be able to walk and bike everywhere. This was our desire to slow down the rat race, and maintain a high quality of life. We found a small town in the northwest in which to settle and explore.

Green benefits:  Small means that everything is close at hand.  Not only can we walk to dine and shop, but to do any errands necessary.

Small in our case also means a tight-knit community, one that supports local agriculture and business, and one which celebrates that every week with a farmers market featuring many delicious organic options. Boy we love berry season!

It turns out we also picked a town with great public transportation, a well established and extensive system of trails in a community that values greenspace and open space.  This means that our recreation opportunities are right outside our door as well.

An added benefit is that we are on an Amtrak route so travel to two big international cities for culture and entertainment is green, economical and efficient.

Housing: Apartment vs. House Due to the fact that we still own our home in another state, we wanted to rent while we check out our new location.  We chose an apartment over a house or townhome to keep our monthly cash commitment to a minimum. (It also didn’t hurt that it has killer views and is close to everything we needs from groceries to post office to great restaurants.)

Green benefits: An apartment means less area to heat than a house which means using less energy and lower utility bills!  We also chose one with western exposure and waterfront views.  This means we have great passive solar lighting and heating, again, reducing the bills.  Our bills are one quarter of what they were for our house.  It also helps that we moved to a slightly warmer climate, which in itself reduces the need for fossil fuels.

Additional unforeseen benefits of living in smaller quarters means that we have limited storage space so we buy less, spend less, consume less and waste less.  Less space also means we need less furniture so our moving costs and fuel cost to move it were small.  We did purchase a couple of items and were thrilled to be able to find furniture made in by local companies, thus supporting the economy and avoiding the fuel costs of products shipped from elsewhere.

Work:  Consulting vs. Corporate Life My husband and I are fortunate enough to have a few years of the working world under our respective belts so consulting is our current preferred mode of making a living. This has afforded us the flexibility to make a geographic move as we can live anywhere.

Green benefits:  With advanced technology, ie, email and phones, consulting is a breeze. No commuting except to the occasional client meeting is necessary for either of us, therefore, we are not polluting the planet every day to get to work.  We are also saving money and are not currently stressed out about gas prices.  Ok, I lied - I hate gas prices going up anyway.

A strange green benefit is that by working from home, we have smaller wardrobe requirements and therefore, consume less and do less laundry, thus saving energy.

Climate:  Consistent Temperate vs. Changing Alpine We moved from a seasonal alpine climate with potentially harsh winter conditions to a temperate coastline to experience a water-side lifestyle for a change.

Green benefits:  In addition to the aforementioned energy savings due to a milder climate, we are spending less on clothes.  One season fits all when it comes to what to wear.  The need for fewer clothes also means fewer shopping sprees which translates into less gas used.

Another benefit of a temperate climate is that we have shifted from a semi-arid climate with water restrictions, water scarcity, and limited agriculture, to one rich in water, agriculture and a great local food supply. Sustainability is inherent in such a location.

In addition to finding the fun in downsizing and greensizing and learning new ways to do it every day, we are thoroughly enjoying a fun, simplified new lifestyle in a new place.  Our biggest green vice is the occasional extra flight to see friends, family and clients.  But we can live with that knowing we have been able to make easy green changes in our every day life. Who knew going cheap would mean growing greener?

Charles Comm in Beijing!!

I've been excited to go back to China ever since I bought my tickets to the Olympics over a year ago. With all the extravagant rumors that we hear in the US media about China and their preparations for the Olympics, who wouldn't be? News stories like the one that said Beijing city planners were building not one, not two, but twelve new subway lines! Or stories that claimed Chinese authorities were testing ways to manipulate the weather such that clouds would rain before they even reached Beijing (WHAT? I thought only God could do that!!) I decided I had to go and see this first hand. You knew you were in for a treat as soon as you got off the airplane and stepped into the monumentally-huge new terminal in Beijing (actually, they built two new terminals since the last time I had been in Beijing a year ago with my father, when Olympic fever was just beginning to percolate). As you walked from the gate to baggage claim, not only were you bombarded by Olympic posters and ads celebrating the games, you were also welcomed by tables of volunteers there to help you with anything Beijing-related. Nearly 75,000 of these volunteers blanketed the city in an effort to help make the games run smoothly.

So let me just get the routine questions out of the way:

Did I see Michael Phelps? No. Were there a lot of people? Yes. Obviously. Was the air really that bad? Surprisingly not.

I saw four events while I was in Beijing: swimming (Womens 50M freestyle, Mens 4 x 100M Medley Relay), Men's water polo (Greece v. Canada, US v. Croatia), soccer (Italy v. Belgium) and track and field (110M hurdles, Men's triple jump). I got to go inside the Bird's Nest and the Swim Cube, and most important, I met the Today Show crew: Matt, Al, Meredith and Anne (of course the highlight of my trip would be meeting American news anchors!!).

All in all, I'm really glad I made the trek! I think that anytime a country spends $48 billion welcoming the world, you might as well take them up on their offer!

Questions and Answers with Philip Shaw

Our firm Charles Communications Associates from whence comes the input of the All the Swirl blog has a great group of friends that we work with and whose stories make for something inspirational...from time to time, we'll do our "Inside the Actor's Studio" version of a sit down with people in the food and beverage business who are making cool things happen. Our inaugural post features Philip Shaw, a veteran of the Australian wine business who took an entrepreneurial turn at the age of 60 with his own winery in Orange, Australia...his Koomooloo Vineyard has been known to get snow on occasion, not something one expects in Oz, but it's Oz, anything can happen... QUESTIONS AND ANSWERS WITH PHILIP SHAW: What book are you currently reading?

Ernest Hemingway - A Farewell to Arms

Do you have a nickname? What is it

I don’t have a nickname. I have worked hard to rid myself of the ones of my youth.

Is there a favorite rascal perched in your family tree? Who?

There isn’t a family tree. It’s something my family discusses (it must have been bad).

Name your most memorable bottle of wine, who you were with and where were you when you drank it.

A 1945 Chateau Latour. It was in Hunter Valley with a group of 10 colleagues. This was an amazing night as the Chateau Latour was only one of large number of superb old wines.

What's the most unusual item in your sock drawer?

A camera but no socks. And it isn’t actually a drawer, it is a basket.

As a child did you ever want to run away to join the circus?

No. Even as young child I realized I was not elegant.

What was your favorite movie then?

Walt Disney cartoons.

What is it now?

The Shawshank Redemption.

Do you still enjoy the circus?

Yes.

Name an Australian region Americans should visit more but don’t?

Kimberleys in the NW part of Western Australia or Orange.

What's the most beautiful language to your ear?

Italian, and to my eyes, body language.

Pick one of each pair: mountains or ocean; fog or rain; spring or autumn; love or valor.

Mountains; rain (particularly now we are currently in a wicked drought); spring; love.

What is your proudest accomplishment?

To work against the tide and be successful.

Which deep thinker has influenced your business?

My family: Diana, Damian & Daniel.

What one trait do you look for in employees?

To think.

Which of your virtues has winemaking honed?

Persistence.

What wine web site do you recommend?

Philip Shaw or Cumulus. I rarely use the Web; it is too time consuming.

Bottle of wine you'd like to drink with your last meal?

A Philip Shaw which I have not made yet. Perhaps next year’s or maybe it’s a dream!

 

Speak, Write, Eat Green

In the fall, a case study submitted by Charles Communications will be part of a Green Business Case Study book, more details forthcoming. As Charles Communications Associates continues to hone its speciality in helping businesses, here's a small essay on helping small businesses take the first step to go and grow green... Even Small Companies Can Make BIG Change

As a small business, CCA believes in the mantra, “Even small business can think big and make big changes. As a smaller group, decisions can be made and implemented immediately. While Charles commends businesses of all sizes that join the green wagon, she believes that smaller companies like hers have some major advantages. “Changes made today can be seen tomorrow,” says Charles, “which is instant gratification for the team, and instant gratification for the company as a whole.”

A perfect example of this happened three years ago when Charles moved into a new office space. The building did not support a recycling program, so Charles initiated one on the floor she shares with two other businesses. The building now provides bins in the basement for the entire building to recycle paper and cardboard materials. As a small business owner, Charles has the ability to decide where financial investments are placed. All CCA investments are assigned to socially conscious stock.

The Value of a Mentor

A piece of advice Charles passes on to other business owners (or anyone attempting to conduct greener business practices) is to garner a mentor. “Having someone as a mentor or inspiration was pivotal in my development as a small business owner moving into the green space,” says the communications company owner, referring to longtime friend and colleague, Susan Holden Walsh. Walsh, who currently works as CCA’s Senior Public Relations Advisor, encouraged Charles to pursue her goals of creating a sustainable business. Walsh was an early advocate of a socially responsible lifestyle with her move to Boulder, CO. “She represented many cool natural products in Colorado, and for me, her friend, still stuck in Manhattan, talking to Susan was like aromatherapy,” Charles reminisces. “I envisioned a world and purpose beyond my scope. When I moved to California I would call Susan during road trips and talk about best practices and the burgeoning green movement that we witnessed in the early 90s in pockets of the U.S. I credit her with inspiring me to think ahead of the curve when it came to my life practices as well as business practices that would flourish once I started my own business...and here we are today, witnessing a dramatically changed world with lots of awareness and dialogue about the environment. We all still have lots to learn, but at least we're collectively talking.”

Looking ahead, Charles is hoping to truly author the green movement in her company literature and establish a more formal manifesto to relay to current and future clients. One way she plans on tackling this in the short-term is to dedicate an upcoming quarterly newsletter (electronic, of course) to CCA and its clients’ green efforts. “The ultimate goal is to be a completely green business,” Charles says. This would include making CCA’s office space green certified. “Ideally, we’d like to see all of our clients making some effort to be socially responsible, whether in their farming practices or supporting a cause. We hope that our clients, present and future, will recognize our leadership as a socially responsible business and join us in our efforts.”

New Kid on the Block

I’m nearing the completion of my first month here at Charles Communications and already feel like part of the gang. It’s been incredible to tap into the knowledge and experience of the awesome ladies I work with. Between Kimberly, Amelia, Susan and Olga there is no lack of PR savvy, humor and general polish. Our intern, Katie, has also been a huge help to me, as well as being a fun co-worker…sadly, her internship finishes at the end of this month and she’ll be moving on to a summer internship at an international non-profit in Washington, D.C. called the Institute of the Sisters of Mercy. She will intern there through August when she’ll head to the other Washington (state) to catch Tom Petty perform at the Gorge(ous) Amphitheatre, before kicking off her senior year at University of San Francisco. Katie’s been a huge help and everyone at CCA will miss her!* * * Earlier this month CCA organized a blogger tasting at the recently opened San Francisco Wine Center. The Wine Center is a very groovy wine storage facility; they’ve taken the 55 degrees and revamped it for the modern wine collector. SF Wine Center has storage space to fit all shapes and sizes of one’s wine collection, ranging from modest, high-school locker sized, to large wheel in the pallet rooms. As a bonus they’ve also outfitted the joint with two fabulous entertaining/hang-out areas. The more covert communal room is tucked into the back of the facility and has a woodsy, poker-night vibe. This room is dual-purposed; beautifully designed lockers surround the heavy wood table in the center of the room. This would be a great place to host an impromptu gathering; one could head to the Wine Center after work with some friends and open a bottle of wine or two straight out of their locker. The other room, near the front of the building is equipped with a full kitchen, seating lounge area, and an expansive table that can comfortably seat 12. It was in this room, with a terrific San Francisco skyline view that we were able to taste a selection of terrific wines that Brian and Richelle had pulled out for us. My favorite wine was the most delicious Sadie Family 2004 Columella from South Africa, followed closely by the 2005 Pinot from J.K. Carriere, Willamette Valley, Oregon. * * * I’ve been so busy moving into my new apartment and getting the lay of the land at my new job that I’ve hardly had time to take in the incredible arts and culture that San Francisco has to offer-and what enticed me to move here in the first place. One activity I have managed to squeeze in was viewing the Annie Leibovitz show at the Legion of the Honor. The show was more touching than I expected it to be. Disclaimer: at the beginning of the show you’re face to face with a photo of Cindy Crawford dressed in nothing more than boa constrictor. However, the collection also includes a series of photos that Leibovitz took to document her close friend Susan Sontag’s losing battle with cancer, as well as photos of Leibovitz’s dying father. It’s incredibly moving. For comic relief in the midst of all of this heaviness, pay extra close attention to Dubya’s belt buckle in the photo of him and his pals at the White House.

Tonight I’m leaving work a bit early to try for counter seats at Citizen Cake before seeing Program B of the New Works Festival at SF Ballet. It should be incredible!

Wine Judging 101

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Eight years ago I was invited to be a wine judge by my esteemed friend Robert Whitley, of Wine Review Online. I had moved to California two years prior and my stated goal having left New York City, was to immerse myself in the world of wine, traveling through vineyards, inhaling cellars at harvest time, witnessing the evolution of the seasons…pretty romantic sounding for a gal who was only recently living in the concrete canyons of Manhattan. Wine judging was a great initiation to California and its rich history of state fairs, and honest and straightforward competition in the agricultural realm, including the vinous vein. Wine judging sounds like an easy job. It ain’t. When I first heard of the Monterey Wine competition, I conjured up in my recent urban transplant kinda way, an idyllic setting of getting up in the town of Monterey on the coast at 9 AM, having a leisurely jog and coffee followed by a 10 AM wine judging with few wines, plenty of breaks and lots of espresso. Little was I prepared for what greeted me those eight years ago, when I arrived in King City, California 145 miles south of South Francisco: a no nonsense and proud agricultural town and the heartbeat of the nearby Salinas Valley where the fairgrounds are the setting for the competition. Intense rounds of wines, sometimes number over 100 in a day create a whole new definition of stamina. We are fueled by the collegiality, the friendly ribbing of our friends and colleagues in the wine industry but most of all by the chicken enchiladas of Rosa, who has been making Mexican home cooking for our grateful judges every Saturday for at least 10 years. Sorry, there has to be some pay off for the grueling judging work: you can only have Rosa’s food if you’re a judge or you worm your way into her heart. Good luck.

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This leads to my theme of my post, an initiation of a series of places for Wine Judges to eat well while on the road judging. No disrespect to our hosts, but the every curious foodie in all of us judges wishes to break the bonds of the fairgrounds to venture out to try the local fare, and in the towns we visit such as Ontario, King City and the like we are likely to find some of the most authentic and delicious food there is to be had. Many of us are used to fine wine dinners, white table cloth restaurants, superior sommelier wine service, but inside most of us is a deep desire for the pure, soulful simple flavors of places like El Molcajete in Greenfield, CA, along Highway 101 just north of King City. We were directed there by our hosts from Ventana Vineyards in Monterey, who produce a killer Riesling whose 2006 vintage ended up being sweepstakes winner this year at our competition. We were told that the dish to order was the restaurant’s namesake Molcajete, which was a blend of steak, chorizo, chicken, cactus, spicy broth, queso blanco and lime all served in a Molcajete which is a Mexian version of the mortar and pestle of volcanic basalt which keeps the food hot and bubbling for a long time. Let’s just say it was a delicious dish that went down well with a Modelo beer: yum! Unlike our family owned carnitas joint we found at the Soledad Chevron station last year that sadly folded like many small businesses under hard time last December, Molcajete looks like it’s here to stay for a while.

I will be checking our the local fare in San Diego next month and be sure to check back in May when we descend upon Donahoe’s for fried chicken in Pomona…bliss!