Staying relevant with the changing communications landscape has never been more important in these fast paced times. We enjoy keeping up on evolving mediums through our own observations but also via solid sources such as social media analyst Thomas Baekdal. We were particularly drawn in by the infographic Baekdal shared about 3 years ago showing the waning of traditional channels and the growing urgency to develop savvy social channels to be relevant to today’s media landscape.
Three years ago we decided that Charles Communications Associates needed its own channel to directly communicate not only with the media but also provide an opportunity for our clients to cut through the clutter and directly connect to their constituencies.
Brandlive is a live product communication platform, which allows for highly engaging online events. It combines live video, social interaction and for many occasions ecommerce opportunities. CCA has so far used the medium primarily to connect with bloggers, and will be doing more to connect our clients with their customers. We are pleased to learn we are up for two awards this year from the 1st annual Brandlive Awards. Charles Communications Associates is up for an Excellence in Marketing Award as well as Best Audience Engagement. Please vote for Charles Communications Associates here via the consumer portal, we’d love your support.
If you’d like to see our archived Brandlives please visit our website here.