In lieu of our normal monthly newsletter, given our home base in Northern California, we at Charles Communications Associates, representing wineries from our own backyard and around the world, dedicate this missive to those affected by the Northern California fires of October 2017
The Napa Valley has recently taken a lot of heat – both literally, due to the serious temperature spike that hit the valley earlier this month, as well as figuratively from those who think the aberrant fluctuation spelled doom for the entire region’s harvest. The media has been eager to report this story, which we can all understand – what’s sexier than a potential climate change story about America’s most recognized wine region? Fortunately for the consumer, cooler heads prevail for those of us on the ground, and I wanted to share the perspective from someone who has been around the vineyard block.
Meet Faith Armstrong, the winemaker behind Onward and Farmstrong wines. As refreshing as the Pétillant Naturel she makes of Malvasia Bianca, many of the words used to describe Faith's wine could be used to describe the winemaker herself. Honest, vibrant, unfiltered, true to her origins, bright, complex.
People who start companies are not “normal.” They start companies for a variety of reasons. Some are successful at it, and some are not.
There is a segment of these people that I refer to as “miners.” It’s a term I made up years ago to try to explain the behavior I have witnessed and/or read about by people who start and (to the benefit and detriment of the company) stay involved in running the operations and interacting with the employees of the company.
