If you travel around the U.S. enough, everything starts to look the same: same stores, restaurants and hotels. Same everything. You could call it the McDonalds/Starbucks effect. Sure, it can be comforting to have a familiar store to shop at while traveling, but my travels afford me a bit of a different perspective.
Perception vs. Reality of the Wine Business
Most people outside (and some inside) the wine business have a romanticized view of what this business is all about. Most things look different when you are an audience member. Once you go behind the curtain, you can become extremely disillusioned by what you see. So if you love wine… STOP READING NOW! KEEP BELIEVING IN UNICORNS! However, if you want to look behind the curtain… come on backstage.