Disclaimer: this rant will only be meaningful to industry insiders. However, it’s one of the best examples of why selling wine in the United States is one of the strangest, most archaic, socially awkward, humiliating and straight up funny experiences anyone can have while trying to build a wine brand.
If you travel around the U.S. enough, everything starts to look the same: same stores, restaurants and hotels. Same everything. You could call it the McDonalds/Starbucks effect. Sure, it can be comforting to have a familiar store to shop at while traveling, but my travels afford me a bit of a different perspective.