Charles Communications Associates has always been an advocate of the underdog, the up and coming agricultural regions of the world which may not be on the collective radar but which have been quietly working diligently behind the scenes to create products that excel and excite. Uruguay is one such place.
Disclaimer: this rant will only be meaningful to industry insiders. However, it’s one of the best examples of why selling wine in the United States is one of the strangest, most archaic, socially awkward, humiliating and straight up funny experiences anyone can have while trying to build a wine brand.
Some say the year only really begins in Brazil after Carnival, and I dare say that they are right. Imagine a patient whose heart suddenly stopped beating out of exhaustion. That’s Brazil right after the insane New Year’s parties. Doctors rush into the room and the anticipation builds itself while the defibrillator is charging. That’s January, the month of barely any actions and lots of anticipation.