Most people outside (and some inside) the wine business have a romanticized view of what this business is all about. Most things look different when you are an audience member. Once you go behind the curtain, you can become extremely disillusioned by what you see. So if you love wine… STOP READING NOW! KEEP BELIEVING IN UNICORNS! However, if you want to look behind the curtain… come on backstage.
It’s an oft-heard lament in the wine industry that when it comes to adopting new technologies, we’re ten years behind the curve. Fortunately though, we can report that this certainly isn’t the case for many wineries, who showcased how quickly they are adopting new software, mobile & social media tools at the Wine Industry Technology Symposium (WITS) earlier this month—and how these technologies are revolutionizing their business models.