In lieu of our normal monthly newsletter, given our home base in Northern California, we at Charles Communications Associates, representing wineries from our own backyard and around the world, dedicate this missive to those affected by the Northern California fires of October 2017
The Napa Valley has recently taken a lot of heat – both literally, due to the serious temperature spike that hit the valley earlier this month, as well as figuratively from those who think the aberrant fluctuation spelled doom for the entire region’s harvest. The media has been eager to report this story, which we can all understand – what’s sexier than a potential climate change story about America’s most recognized wine region? Fortunately for the consumer, cooler heads prevail for those of us on the ground, and I wanted to share the perspective from someone who has been around the vineyard block.
Meet Faith Armstrong, the winemaker behind Onward and Farmstrong wines. As refreshing as the Pétillant Naturel she makes of Malvasia Bianca, many of the words used to describe Faith's wine could be used to describe the winemaker herself. Honest, vibrant, unfiltered, true to her origins, bright, complex.
Wine Hooligans is my fourth and final (I promised my wife) start up business venture. Two were successes, one was a bomb and we will see what happens with Hooligans. Hopefully I will be batting .750 by the end of Hooligans and not .500. Start-ups have a strange addictive quality to them that brings people back time and time again. Intellectually, it makes no sense to keep coming back....
Most people outside (and some inside) the wine business have a romanticized view of what this business is all about. Most things look different when you are an audience member. Once you go behind the curtain, you can become extremely disillusioned by what you see. So if you love wine… STOP READING NOW! KEEP BELIEVING IN UNICORNS! However, if you want to look behind the curtain… come on backstage.
