As I write this, I’m en route to the Caribbean for a little getaway. December is always a great time to reflect back on the year in business and in life, as well as to look ahead to trends that are shaping 2016 as it relates to the world of wine. Generally speaking, to guide the discussion, I’m perceiving trends as they relate to consumption, demographics, and service.
Perception vs. Reality of the Wine Business
Most people outside (and some inside) the wine business have a romanticized view of what this business is all about. Most things look different when you are an audience member. Once you go behind the curtain, you can become extremely disillusioned by what you see. So if you love wine… STOP READING NOW! KEEP BELIEVING IN UNICORNS! However, if you want to look behind the curtain… come on backstage.