Award-winning winemaker started Cycles Gladiator in 2005, quickly growing in fame with its tasty wines, extreme value proposition and iconic label portraying a naked, red-headed siren flying by on a bicycle. After years of fame and a skyrocket in production, and a sale to a large wine company, the brand lost its way.
Wine... An Industry With A Lot of Participants and Very Few Players
Did you know there are over 8,000 wineries in the United States? If on average those wineries have two brands each, that’s 16,000 brands available in the market in one form or another. On the surface, that looks like the definition of a fragmented market. Compare it against the car industry: domestically we have three car companies. Throw in Tesla and you have four. There might be 100 models to choose from. Pretty different business models.
Once You Go Start Up, You Never Go Back
Wine Hooligans is my fourth and final (I promised my wife) start up business venture. Two were successes, one was a bomb and we will see what happens with Hooligans. Hopefully I will be batting .750 by the end of Hooligans and not .500. Start-ups have a strange addictive quality to them that brings people back time and time again. Intellectually, it makes no sense to keep coming back....
Lodi, California: Beyond the Vine
Staff Resolutions
This time of year, New Years always seems to sneak up on you when you weren't expecting it. After months of preparation for Halloween, Dia de los Muertos, Thanksgiving, and Christmas, we always seem to be thrown off by the fact that the New Year is upon us! Looking back on a productive, fulfilling year, our staff reflects on what we thought 2015 would bring each of us...
Sweet 16: Wine Trend Predictions for the New Year
As I write this, I’m en route to the Caribbean for a little getaway. December is always a great time to reflect back on the year in business and in life, as well as to look ahead to trends that are shaping 2016 as it relates to the world of wine. Generally speaking, to guide the discussion, I’m perceiving trends as they relate to consumption, demographics, and service.