In lieu of our normal monthly newsletter, given our home base in Northern California, we at Charles Communications Associates, representing wineries from our own backyard and around the world, dedicate this missive to those affected by the Northern California fires of October 2017
The Napa Valley has recently taken a lot of heat – both literally, due to the serious temperature spike that hit the valley earlier this month, as well as figuratively from those who think the aberrant fluctuation spelled doom for the entire region’s harvest. The media has been eager to report this story, which we can all understand – what’s sexier than a potential climate change story about America’s most recognized wine region? Fortunately for the consumer, cooler heads prevail for those of us on the ground, and I wanted to share the perspective from someone who has been around the vineyard block.
Meet Faith Armstrong, the winemaker behind Onward and Farmstrong wines. As refreshing as the Pétillant Naturel she makes of Malvasia Bianca, many of the words used to describe Faith's wine could be used to describe the winemaker herself. Honest, vibrant, unfiltered, true to her origins, bright, complex.
Did you know there are over 8,000 wineries in the United States? If on average those wineries have two brands each, that’s 16,000 brands available in the market in one form or another. On the surface, that looks like the definition of a fragmented market. Compare it against the car industry: domestically we have three car companies. Throw in Tesla and you have four. There might be 100 models to choose from. Pretty different business models.
Wine Hooligans is my fourth and final (I promised my wife) start up business venture. Two were successes, one was a bomb and we will see what happens with Hooligans. Hopefully I will be batting .750 by the end of Hooligans and not .500. Start-ups have a strange addictive quality to them that brings people back time and time again. Intellectually, it makes no sense to keep coming back....
This time of year, New Years always seems to sneak up on you when you weren't expecting it. After months of preparation for Halloween, Dia de los Muertos, Thanksgiving, and Christmas, we always seem to be thrown off by the fact that the New Year is upon us! Looking back on a productive, fulfilling year, our staff reflects on what we thought 2015 would bring each of us...
As I write this, I’m en route to the Caribbean for a little getaway. December is always a great time to reflect back on the year in business and in life, as well as to look ahead to trends that are shaping 2016 as it relates to the world of wine. Generally speaking, to guide the discussion, I’m perceiving trends as they relate to consumption, demographics, and service.
Most people outside (and some inside) the wine business have a romanticized view of what this business is all about. Most things look different when you are an audience member. Once you go behind the curtain, you can become extremely disillusioned by what you see. So if you love wine… STOP READING NOW! KEEP BELIEVING IN UNICORNS! However, if you want to look behind the curtain… come on backstage.
